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EZ Texting

EZ Texting

Overview

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

2 videos

EZ Texting Review: Keeps The Masses Informed With Ease & Low Cost
02:08
EZ Texting Review: Proven ROI, Easy Use
04:31
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Pricing

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Launch

$25

Cloud
per month

Boost

$75

Cloud
per month

Scale

$125

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.eztexting.com/pricing?utm_s…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

How To Create A Mass SMS Text Message in 1 Minute | EZ Texting Demo

YouTube

EZ Texting Text Marketing Service

YouTube
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Product Details

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages that resonate with their audience.


Effective communication is key to the success of any business. With consumers constantly on the go and bombarded with information, reaching them through traditional channels can be challenging. EZ Texting offers a text marketing solution designed to revolutionize how businesses connect with their audience since text messages are opened and read almost 138% more than email (98% to 18% open rate).


It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts.


EZ Texting Key Features


EZ Texting's features are designed to enhance the effectiveness of text marketing efforts. Some include:


  • Two-Way Messaging: Allows customers to reply to messages, ask questions, or provide feedback, creating opportunities for meaningful engagement and dialogue.

  • Mass Texting: Personalized messages sent to large groups of contacts with just a few clicks, maximizing reach and engagement.

  • Keywords: Unique words or phrases that customers can text to a designated number, triggering automated responses or actions and streamlining communication and engagement processes.

  • Generative AI: AI Compose and Team Inbox allows businesses to craft personalized messages and manage customer interactions.

  • Text Templates: Pre-written content in-app for customer communication, saving time and ensuring consistency in messaging.

  • MMS Edge: An image library and image editing tool powered by Shutterstock.

  • Contact Management: Contact list management, where contacts are organized into groups for targeted messaging.

  • Personalization: Engaging and relevant messages that use the recipient's name, location, or other custom fields.
  • Growth Tools: QR codes, Keywords, Sign-Up Forms, and Click-to-Text to grow a contact list.
  • Scheduling: Campaign planning with scheduled messages to be sent at the optimal time for maximum impact.

  • Integrations: EZ Texting connects to apps like Zapier, Constant Contact, Hubspot, Mailchimp, and Squarespace.

  • Analytics: Real-time tracking for text campaigns with analytics and reporting tools that monitor delivery rates, click-through rates, and conversion metrics.

  • Compliance: EZ Texting provides built-in compliance guidance to help navigate the legal landscape of text marketing.


EZ Texting Features

  • Supported: Group Texting
  • Supported: Two-Way Texting
  • Supported: Drip Campaigns
  • Supported: Text Automation
  • Supported: Text Scheduling
  • Supported: Reminder Texts
  • Supported: 10-Digit Local Number
  • Supported: Dedicated Short Code
  • Supported: A2P Messaging
  • Supported: Text-Enabled Landline
  • Supported: Toll-Free Number
  • Supported: Contact Management
  • Supported: Groups & Segmentation
  • Supported: Unlimited Keywords
  • Supported: Sign-Up Forms
  • Supported: Click-to-Text Generator
  • Supported: QR Codes
  • Supported: Shutterstock Media Library
  • Supported: Image Editor
  • Supported: API Access
  • Supported: Integrations
  • Supported: Link Shortener & Tracker
  • Supported: Campaign Reporting
  • Supported: Contact-level Reporting
  • Supported: AI Compose
  • Supported: Team Inbox
  • Supported: Teammate Manager
  • Supported: Managed Accounts

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor

EZ Texting Video

EZ Texting's feature set includes automation and AI tools, registration and delivery speeds, and transparent pricing.

EZ Texting Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web
Supported CountriesUnited States, Canada

Frequently Asked Questions

EZ Texting starts at $25.

SimpleTexting, Twilio, and Attentive Mobile are common alternatives for EZ Texting.

Reviewers rate Usability highest, with a score of 8.6.

The most common users of EZ Texting are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(374)

Attribute Ratings

Reviews

(1-25 of 35)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Here's how EZ Texting empowers our clients to thrive:

Boost Sales and Traffic: We create targeted text blasts to keep clients informed about exciting flash sales, limited-time offers, and clearance events, driving more customers through their doors.

Reduce Missed Appointments: Say goodbye to no-shows! Appointment reminders ensure clients receive timely notifications, significantly reducing missed appointments for services like in-store styling.

Gather Valuable Feedback: We leverage EZ Texting's easy-to-use surveys to gather real-time customer opinions on new collections and service quality. These insights empower clients to make data-driven decisions that keep their customers happy.
  • Unlimited Contacts
  • List Growth Tools
  • Drip Campaigns
  • Expensive
  • Customer Service
  • Sending Issues
  • Delays
EZ Texting excels at reaching your target audience. It offers scheduled group texts, interactive replies, and customizable campaigns for sales or informational purposes. This makes ongoing engagement with both new and existing users straightforward. However, be aware that some desirable features come at an additional cost within the platform's tiered pricing structure. At times, the platform can feel less intuitive when used by multiple team members simultaneously.Despite the pricing complexities, EZ Texting was a valuable tool for us. It allowed seamless interactions with existing users and helped us design effective campaigns for recruitment and outreach. The web-based app and excellent performance on smart devices are definite pluses, outshining some competitors in this area.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to keep our customers up to date on UI releases and new products. It is a great way to connect with customers because texting almost ensures they see your message. It's hard to get our customers' attention by email. They are busy and receive lots of emails from many other similar businesses. Texting allows us to stand out and ensures our customers are aware of the amazing things we are developing to help them.
  • Easy to use.
  • Simple set up.
  • Clear pricing model.
  • API with ConvertKit.
  • Allow edits to text campaigns.
I think EZ Texting is perfect for small businesses looking to get into using text campaigns. I may not recommend it for a larger enterprise with a large/capable IT and Marketing division because it does lack features that more dynamic options have - however, it can integrate with other platforms, so maybe larger companies would choose it, and I'm wrong. That said, the things that make it maybe not great for a larger enterprise make it great for small businesses and start-ups just getting into text. It's been a good solution for us after running into complex issues with other solutions that became a huge entry barrier.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used EZ texting to market our events and send text messages to potential agents to show what Eagles World Realty can offer. EZ Texting was a costly approach to try to reach a broader audience to complete these tasks. We were also using it to communicate with our in-house agents to let them know what classes we had going on that day/week. We didn't get much reaction, and many of the agents opted out. It was just not a good ROI, unfortunately.
  • Letting you know that you are going over word count.
  • Charging too much to send photos.
  • Having a confusing interface.
  • I would update the user interface. When you accidentally exit the message you're preparing, figuring out how to get back to it isn't easy.
I would say EZ texting is suitable for most applications; I just really wouldn't use it for in-house communications with your agents. You could use it to market your events, but that's about it. I would mainly recommend EZ texting to people trying to reach a larger audience for their events or if they are trying to market a deal or product.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have just begun a membership with EZ Texting and have sent out 2 texts. It is a wonderful tool in my business to keep clients up to date on event details. It has saved me a LOT of time not having to text people individually! And I love the AI feature to write happy reminders! Thank you!
  • AI writing
  • sending quickly
  • reports of which numbers worked
  • two way communication
  • it is confusing why there is a MMS or SMS function
  • how do you determine how many points each text costs
  • messages say sent but a couple people did not receive them
I believe this is a wonderful resource for business professionals wanting to stay in touch with their clients. Not everyone is on social media, so this is necessary to alert people to upcoming events, specials, promotions, etc. I have truly enjoyed it so far. Highly recommend.
Roman Velazquez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have a karaoke dj photo booth business. Clients take a photo and text/email to themselves the photo. Approximately 90 days after the event takes place, I send a link to the sms/email recipients from those parties informing them that the amazing photos will expire in 7 days thus establishing trust for future promotions of my services.
  • straight forward buttons to click
  • allows real time assessment of your text in costs as you add words, pics, videos
  • Monday thru Friday chat support wait time is less than 10 minutes and appears to be United States
  • Maybe a 6 month buy up front instead of a year
  • A Paypal option using pay later
I was taking my time choosing a company over a period of 10 days. About 12 texting firms in all and EZ Texting was speaking in English. Half of the other platforms were speaking a language for middle men, bulk customer users or some kind of language a website 'code' maker would understand. I represent me and not a wholesaler for other businesses.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is the main program we use at The Music Yard for communicating with our clients, wether it is 1-on-1 communication, or group communication. It's easy to use, but also has a ton of really great features! From the web browser, to the Ipad, and Iphone apps EZ Texting work great across all platforms, and with multiple users on at the same time. EZ Texting has helped optimize our time and makes it real quick and easy to communicate with clients and with our staff. You could definitely use EZ Texting to your benefit!
  • Group Texting
  • Scheduled texting
  • One on One
  • Message history
  • UI on the phone and ipad for full features
  • detailed reasoning on failed delivered texts
  • Email notifications for delays in sending messages
One of the biggest ways EZ Texting works for The Music Yard is in the instance when we need to reach the totality of our clientele. Because of the ability to create contact groups, we can easily select our "all studio" group and get important updates to them in minutes! It is so nice to have that resource available to us!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to keep in touch with our customers and to contact new inquirers who have opted in for messages.
  • handles Opt-Outs
  • accepts contacts easily
  • allows me to review past campaigns and messages
  • can't think of anything major
  • sometimes it confuses my co. account ID's with phone numbers, but we have a work-around.
I don't believe I could set up automated texting, but I haven't tried.
December 15, 2022

EZ Texting IS EZ

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently utilize EZ Texting to send mass text messages to our healthcare employees. We like offering open assignments, assignment changes, holiday closure information and to notify staff when needed credentials are going to expire. We find its the quickest most convenient way to get information out to multiple staff members at one time.
  • Tracks sent/receive messages
  • tracks your usage
  • makes it easy to buy additional texting credits
  • need live employees to help with technical difficulties
  • allow longer text messages to be sent
EZ Texting helps to get the job done. We have found it to be quick and convenient in out fast paced office setting making it easy for the office staff to communicate with our field staff. Our employees appreciate getting the test messages and being able to respond quickly and effortlessly.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Using EZ Texting for push notifications for a client conference. Helping to remind attendees of upcoming items on the agenda. Has helped to increase session attendance.
  • contact uploads
  • uploading media
  • creating texts
  • understanding how many credits are needed for texts
  • what could cause a message to become "under review" and how to move it to 'scheduled'
It has been helpful to increase attendance at sessions as people are attached to their phones and see texts faster than emails.
Stacy Medema | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting allows us a platform to communicate with our team members. We have 36 locations and most of our team members are not in front of their computers all day and are not the best at checking emails. By being able to text them we can communicate important information and know that it will be viewed.
  • Texting a large group
  • Creating subsets to text groups within a group
  • Easy to upload new employees
  • Easy to remove former employees
  • Easier way of uploading lists to already include them in sub groups
  • Sometimes character counts get confusing
The easiest way to use EZ Texting is with a group of people with who you already have permission to text, IE employees. I wouldn't overdo it but it's great to have another way to communicate quickly and easily. While it works for non-employees, you'll have more hoops to jump through to comply with SPAM laws when texting. EZ Texting makes it easy though so don't be discouraged - any platform would have this issue. If you have a small enough team you might as well text the traditional way but if you need to text more than 10 people at once I recommend this!
Gary Coleshill | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pretty simply texting is an effective way to reach new customers, and to follow up with established ones.
  • Draft templates.
  • Scheduling.
  • Lists.
  • Nice customer friendly interface.
  • Easy to upload media for drafts, etc.
  • Pricing is a bit high.
  • New monthly fee is off-putting.
For functionality, it is very good. Does exactly what it should. I can, of course, use my cell phone to send text messages, but find it far easier, and faster to type, and create an effective text with media using this platform.
February 05, 2022

Easy Mass Messaging

Ryan Donahue | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our church (Hungry Church) currently uses EZ Texting to send out reminders for upcoming events and conference calls. We are able to attach our Zoom link to the text message and people are able to click the link from the text to take them directly to the Zoom call. I have used it several times and only ran into two minor issues: 1) It wasn't able to deliver to Sprint/ T-Mobile users (this only lasted maybe 1 day). 2) It did not let me paste a previous message for some reason. Both these issues were resolved and have not had issues
  • Sends messages instantly.
  • No extra hassle.
  • Is able to view sent messages and when they deliver.
  • Reliability
  • Account set up could be easier
  • Auto sign in
  • Less fees
Accomplishes my goal of mass messaging.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to communicate with retail sellers in stores. We send them updates on key products and other programs. It helped us during Covid 19 with sharing product news and other key details without being able to see them in stores.
  • Easy to use.
  • Easy to upload files.
  • Easy to create programs and customer journeys.
  • Rates and pricing are bit high.
  • User portal can be better streamlined.
  • Provide templates and such for other key reminders and SMS text programs.
Well Suited: quick updates, news flashes, quick offers—fewer details. Less Suited: More detailed program releases including multimedia and such.
Mike Monteiro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is being used by both our sales departments and our customer service departments. It helps send reminders of upcoming recruitment meetings as well as follow up for the sales department. The customer service department uses it as reminders for upcoming important deadlines for customers.
  • Very easy to manage users/credits.
  • User friendly UI that staff are able to use without issues.
  • Cost effective.
  • Reporting could be a little be better and more detailed.
  • Having the text come from a long code number instead of short code.
EZ Texting is great if you are using it to send out different types of reminders to potential or current customers. It allows us to manage list and easily remove those who do not wish to receive text messages without us worrying about someone else sending them one unless they opt in again in the future.

I would not use EZ Texting to try and complete a sale, more so the use to set up a conversation about it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using it to help stay connected with franchise sales leads.
  • Drip Campaigns: Incredibly important to keep our message at the forefront of potential leads' minds.
  • Groups: We have different categories for leads, and the contact groups help us manage them differently.
  • Text to Landline: As an added benefit, we can receive texts directly at our existing landline number.
  • There have been times when I canceled a single message in a text drip, and the next one still schedules and sends, and other times when it does not. I'd prefer that it does, unless I specifically move it to another group.
  • I'd love to be able to pause and re-start a single number in a drip campaign (basically, an easier way to manage the above situation).
I'm really not sure as far as mass texting B2C, but it is working well for the small groups we send franchise sales reminders to.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using EZ Texting for recruiting. We use it for initial contact when applicants send in their resumes. It has sped up the response time and increased the number of responses. It is used by Human Resources only.
It solves communication issues. Applicants reply to texts more than they answer the phone or return calls.
  • The EZ chat feature is helpful in keeping conversations organized.
  • The templates are a huge help.
  • Report running
  • Tracking attendance (no call no shows, etc.)
  • The ability to use EZ Texting with a cell phone not just a land line
  • Ability to create custom fields in contacts
As far as what we use it for, recruiting, I think EZ Texting is appropriate for initial contact and short communication. It would be inappropriate to conduct an entire interview via text.
May 22, 2020

EZ Texting

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We still have landlines at the office but know our customers today like to be able to send and receive texts. EZ Texting has been a great asset to our company to accomplish this goal. Relatively user friendly and easy to figure out and work with.
  • Text to and from landline
  • Figuring out how to use or which option to use can be confusing
EZ Texting is well suited for those like us with landlines and who need the option to be able to send and receive texts.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use it to communicate with clients to communicate securely or send passwords.
  • Clean interface to send messages quickly.
  • Web, iOS and email confirmation.
  • Allows us to use our main company VOIP line.
  • Keeps our internal cell phones private.
  • I find the initial login page a bit confusing.
  • New Messages is the priority and is perfect.
  • I like the separate categories but would prefer one that also display inbox and outbox, too much clicking back and forth.
Secure communication and using your company's main phone number protecting staff's cell phone being used for clients to ask questions. This circumvents threads of information that you won't see on a staff's cell phone. That frustrated clients that no one ever responded to a text, yet they are the issue and they didn't communicate through normal channels. Of course, you can't tell them that ...
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use EX Texting to send mass messages to our passengers regarding their reservations. We export our customer data via a CSV file and upload it to EZ Texting based on the route they have booked with us. It allows us to communicate quickly to many customers (primarily college students) at once.
  • Upload Contacts
  • Keywords
  • Mass communication
  • Account lockout
  • Full functionality on smartphone app
EZ Texting is a mass communication where a response is not required. We did not manage ongoing communication within the platform, as it was easy to overlook incoming messages. We used it as a platform to send messages and encouraged replies to be sent to our main phone line, which supported texting.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am not sure if other departments use it in the institute but we use it in the Cardiology department. We utilize EZ Texting to engage with patients and to show what services we are able to offer to them.
  • We are able to use it for promotions.
  • It notifies consumers/patients about confirmations, etc.
  • Price is a bit high.
It's great to keep in touch with our customers. It allows us to notify them when their appointments are, and keep track of our promotions and tracking purposes.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is being used as our Emergency Text Alert system for all employees. It is being used across the entire Pittsburgh organization which his comprised of 3 separate buildings and 3 separate divisions. It addresses the problem of employees not knowing if there would be an on-site situation that would prevent them from coming to work (power outage, water disruption, etc.) or a potential emergency situation with specific instructions. We've also used is as company-wide reminders and safety alerts.
  • EZ Texting is easy for the end-user to register.
  • Visually appealing texts to recipients.
  • The inability for end-user to remove themself from specific lists, must be done manually by an administrator.
  • Difficulty in creating forms: not very user-friendly.
Does the job. I like the ability to use the mobile app in a quick emergency situation. I love the template function as it makes it quick and easy to create a rush alert.
February 15, 2020

Great communication tool!

Charlene Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I run an event with 300+ attendees. It includes many break-outs that include dozens of individual teams. I use it to inform the attendees to where they should move next. This is used just on my team, not the whole organization. It addresses the issue of communicating with a super spread-out group that is really engrossed in their work.
  • Super easy to set up and use. I played with it for about 30 minutes before I was up & running.
  • It makes it easy to create new groups. I have different attendees each time so I don't want to "clean" the list. I'd rather just create a new one each time.
  • It's a bit pricey.
  • Some of the language in the UI is not really clear. I had to figure out the terms.
I have a clear agenda for my event so I am able to set the texts up in advance. In addition, I am able to go in and change the scheduled messages if the need arises. I can't think of any scenarios where this is not appropriate.
February 11, 2020

Excellent system!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We mainly use it as a tool to advise our residents of our town of activities and events around town. We also advise them of current road issues and street cleaning in town.
  • They keep track of cell numbers so there will not be duplicated texts going out.
  • We do not use it as a template message service but it's nice that they offer a template if it's the same message month to month.
We use EZ Texting to communicate with our residents. For example, we used it to advise our residents that our Borough buildings were going to be closed Thanksgiving Day and Friday after as well. We also advise that because of the holiday - our trash pick up will be delayed one day.
January 08, 2020

The clear choice for us!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to message our agents and staff about important brokerage functions, events, and information. Our local branch brokers also use it to remind agents and staff about meetings and deadlines and process changes. The main reason we use the service is to get messages read via text, since many people either have email inboxes that are too crowded or they simply do not check their email regularly. This allows us to convey important information via a communication method that gets attention.
  • Ease of keywords to quickly subscribe people to groups or topics that are important.
  • It checks each message sent to ensure that it is formatted correctly (either SMS or MMS) so the content of each message is delivered each time.
  • The UI on mobile devices is still a bit buggy. It's still usable if you know what you need to do, but there's room for improvement there.
EZ Texting is a great platform for messaging to an existing group or audience. Also, using keywords, you can easily grow an audience. It is not a good platform for "text spamming" or sending messages to people or numbers that have not opted into your content. EZtexting is very clear about explaining that as well, but if you are looking for a platform to blindly blast messages to lists you bought, you should look elsewhere. They are very reputable and I appreciate that, since we are very anti-text spam.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to market Open Enrollment information to our employer groups. We are able to relay links to the enrollment portal, brochures & information via PDF links, videos from the Employer HR department, and target market during or after the enrollment to folks that we are trying to get specific information to.
  • Formatting texts is easy, whether it's a simple message, or as complex as having multiple links and even sending a video and links together! Their messaging portal lets you see your formatting real time, so you can quickly know that your message is coming across how you want.
  • Adding contacts is quick and easy, whether it's manually adding one person, or uploading a 3000 contact file. It maps information from files (and is easy to correct if it guesses wrong- which is hardly ever). You can import them directly to groups as well, to better manage your campaigns.
  • It would be nice to know when the system is bogged down. There are times when messages are "sent" but are delayed in the actual relay by up to 45 minutes. We assume that it's when there is high usage of the system, but it would be nice to know so we can schedule messages a bit better, or send them immediately instead of unintentionally scheduling them to send during a high usage time.
  • It may not be possible, but it would be nice to have reporting on delivery of voice messages/voicemails.
It works great for our company, where we're trying to relay important information about enrolling in employee benefits to folks who may not be standing in front of a computer or their email inbox all day. We've used it with companies where their employees are in the field all day (transportation, home healthcare, etc) and employer groups have said that they had better participation than they've gotten in years, in large part to better, more efficient communication.
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